No sugar content and therefore does not raise blood glucose or insulin levels. The sweetener used to replace natural sugar is called Maltitol. Maltitol is a member of a family of bulk sweeteners known as polyols or sugar alcohols. It has a pleasant sweet taste – remarkably similar to sucrose. Maltitol is about 90% as sweet as sugar, non-cariogenic, and significantly reduced in calories. A substitute for sugar and fat as it gives a creamy texture to food.